Could be a motto to live by. Could be the ironic name of an indie rock band. Could just be a self-evident statement.

But in this case, it’s the name of a location on the Lower East Side of New York that offers vintage designer shoes both for sale at the Girls Love Shoes boutique and for rental through the Vintage Shoe Archive (they do a lot of business with stylists and costumers).

If you can’t make it to the physical shop (which is organized by color… imagine the delicious walls of rainbowed shoes), they now have an online store, too, which currently has everything from these 1940s lizard pumps (very much in keeping with the Fall 2008 trends with that thick heel and the interesting color/texture combo)

to these fabulous mixed material wedges from the J. Renee Couture Collection in the 1980s.